PART 2: The Grey Wave – Baby Boomers & Selling Your Business

Opportunity favours the prepared…

For many baby boomer owners, selling the business is both exciting and confronting.

On one hand, it’s a chance to unlock decades of hard work. On the other hand, it’s deeply personal your business isn’t just an asset; it’s part of who you are.

What we’re seeing across the market is this: many owners built great businesses but haven’t planned their exit.

As more businesses come to market, preparation is becoming the key differentiator between:

  • A smooth, wellpriced exit
  • And a rushed sale at a discount

Common challenges for boomer sellers:

  • No written exit or succession plan
  • Heavy reliance on the owner for customers, staff, or decisionmaking
  • Financials that don’t clearly demonstrate value
  • Valuation expectations based on emotion, not evidence
  • Forced timing due to health, burnout, or life events

In a “Grey Wave” environment, buyers have more choice and they are more selective.

What smart sellers are doing now:

  • Starting exit planning 3–5 years in advance
  • Building management depth and delegating authority
  • Documenting systems and processes
  • Cleaning up financial reporting
  • Exploring multiple exit options, not just one

The earlier the preparation starts, the more control and value the owner retains.

Snapshot:

  • Over 60% of SME owners have no formal succession plan
  • Businesses that rely heavily on the owner typically achieve lower multiples
  • Early exit planning can materially improve value, deal terms, and certainty

“In a market flooded with choice, only wellprepared businesses will achieve premium outcomes. Preparation is no longer optional.”

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